Social media activism is all the rage in recent years, but someone needs to ask if these social media campaigns really help. There are reasons to suspect they may not be working well, or at all. Part of the problem has to do with who they reach, part with how results are measured (if they are measured) and part with the type of information that gets shared. Confirmation Bias: Unfortunately, social media activism can serve more to reinforce peoples' prejudices than to educate or motivate. Feminist memes, for example, might be intended to share information about women's issues but that is not always what happens. Probably it happens more by mistake than through a deliberate marketing effort. The "echo chamber" effect is at work. People who want to be informed about issues that concern women are going to see the meme, blog post, or news story. People who don't, will not. This isn't all bad, because you publish these things to inform people who follow your i...
A blog devoted to marketing for nonprofits, which also offers some ideas on designing strategies, developing program plans, and similar topics of interest to creating social change.