Are you creating a digital marketing strategy for your nonprofit? Are you looking to revamp your organization's digital marketing strategy? In either case, this post contains some easy things any development or communications specialist can do to make a Web site or a Facebook page work harder. Define Goals and Objectives If fundraising, do you want individual donors or subscribers, or are you going for major donors and legacy gifts. All four require different tactics and different marketing copy. Are you motivating people to take a certain action or change behavior? If yes, you need to figure out how to appeal using something like AIDA or a sales funnel. Know Where You Are Take stock of your recent success in social media and on your site. Answer these questions, at a minimum: 1. How many visitors come to your site from each social media account? 2. How many visitors come to your site and immediately leave? 3. What percentage of visitors hit that Donate money and give?...
A blog devoted to marketing for nonprofits, which also offers some ideas on designing strategies, developing program plans, and similar topics of interest to creating social change.