This short article outlines a technique you can use to focus your efforts to solve social problems through advocacy, public education, program design, or social marketing. What follows is a framework for thinking about how best to attack a given social problem This process should be helpful whether you know what your options are or not. You'll answer a series of questions about the issue starting with the most obvious question of all. What is the problem? What is the challenge or problem you want to tackle? This is the broad social problem, like domestic violence or climate change, or something a bit narrower. Avoid stating that the lack of a specific thing is a problem - no playground in the neighborhood, no soup kitchen in the neighborhood, and so on. There are a few reasons for not including a solution in your problem statement. First, you were probably assuming too much about the social problem in question. You will never look at other, better ways to address...
A blog devoted to marketing for nonprofits, which also offers some ideas on designing strategies, developing program plans, and similar topics of interest to creating social change.