Fundraising can't be a casual enterprise built on blogging, Facebooking, and Tweeting. You need to do that sort of thing in the 21st century, but you need to go beyond posting and monitoring your results. No, I am not hinting at SEO. There is a scientific approach to fundraising that can add value to your work though. The trick here is to start thinking like a scientist. This scientific mindset involves using the tools of the working (social) scientist to develop and test ideas for events, Web copy, subject lines, and calls to action. You need to know what other researchers have learned. You need to learn how to collect data and interpret the data, and you need to learn how to apply what you learn from theory and research too. Fundraising Literature Reviews What have people done before you? What did they learn that's relevant to the problem you are working on now? Science generally requires us to build upon work that's already been done. Why would you set off to test ideas...
A blog devoted to marketing for nonprofits, which also offers some ideas on designing strategies, developing program plans, and similar topics of interest to creating social change.